The founder of the French company Bell & Ross, Carlos A. Rosiyo, when creating the sketches of watches, did not think about revolutionary transformations in watchmaking, his goal was perfection. Carlos A. Rosiyo was aware of the risk he was taking, organizing a watch company. But he already had a vision of «his» watch collection and a clear vision of the technological concept whose cornerstones were the use of the highest-quality materials, first-class workmanship and reliable movements. These features are characteristic of all Bell & Ross watch models. Very soon the young company managed to gain a foothold in the sector of steel sports watches. Over the ten years of its existence, the brand became competitive and Bell & Ross watches became a success.